What the heck does "Why140" mean?

1. Promotion Description: The “Tweet for #TMHAD” Book Giveaway (“Promotion”) is comprised of eight (8) weekly giveaway contests. The Promotion begins on May 6, 2010 at 12:00:01 a.m. Eastern Standard Time (“EST”) and ends on June 30, 2010 at 11:59:59 p.m. EST (the “Entry Period”).
| Weekly Contests | Begins | Ends |
| Week 1 | May 6, 2010 | May 12, 2010 |
| Week 2 | May 13, 2010 | May 19, 2010 |
| Week 3 | May 20, 2010 | May 26, 2010 |
| Week 4 | May 27, 2010 | June 2, 2010 |
| Week 5 | June 3, 2010 | June 9, 2010 |
| Week 6 | June 10, 2010 | June 16, 2010 |
| Week 7 | June 17, 2010 | June 23, 2010 |
| Week 8 | June 24, 2010 | July 9, 2010 |
2. Eligibility: The “Tweet for #TMHAD” Book Giveaway is open only to individuals who (a) are legal residents of the fifty (50) United States, the District of Columbia, or Canada; (b) are able to provide a legitimate mailing address should that individual be chosen as a winner to receive the prize; (c) are eighteen (18) years of age or older at the time of entry; and (d) follow the rules as stated on the contest page. Employees or contractors of Web Ad.vantage Inc., as well as the spouse, parents, siblings, children and household members of any such employee or contractor, are not eligible. The “Tweet for #TMHAD” Book Giveaway is subject to all federal, state/provincial, and local laws and regulations and is void outside of the U.S. and where prohibited by law.
3. Sponsor: Web Ad.vantage, Inc., 321 North Union Avenue, Havre de Grace, Maryland 21078 (“Sponsor”)
4. Agreement to Official Rules: Participation in the “Tweet for #TMHAD” Book Giveaway constitutes your full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Winning is contingent upon fulfilling all requirements in a timely manner.
5. How to Enter: Using your Twitter account, tweet or retweet (RT) the #TMHAD phrase of the week which shall be announced by Twitter Marketing: An Hour a Day author Hollis Thomases (@hollisthomases) and posted to the Why140 website each week.
6. Entry Rules & Guidelines:
7. Selection of Winners: There will be eight (8) separate drawing periods to randomly select the winners of the “Tweet for #TMHAD” Book Giveaway. The Sponsor will randomly select the potential winner from all eligible entries in that given week based on the above weekly schedule. All decisions made by the Sponsor are final and binding. The potential winner will be contacted via Twitter. The winner has up to seven (7) days to respond to their winning notification. If no response is received by the Sponsor, the Sponsor will randomly pick another winner from the pool of eligible entries for the respective Promotion week until such time as a responsive winner is found.
8. Prizes: Eight (8) weekly winners will each receive an autographed copy of the book Twitter Marketing: An Hour a Day. Approximate Retail Value: $29.99.
9. General Conditions: Sponsor reserves the right to cancel, suspend, and/or modify the Promotion if any fraud, virus or other technical problem corrupts the administration, security, or proper play of the Promotion, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to select a winner from among the eligible entries received up to the time of the impairment or Sponsor’s identification of the impairment. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Promotion may be a violation of criminal and civil law and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. In the event of a dispute as to any entry, the authorized account holder of the Twitter account used to enter will be deemed to be the entrant. All activity arising out of and relating to the Promotion is subject to verification and/or auditing for compliance with the Official Rules and you agree to cooperate with Sponsor concerning verification and/or auditing. All references to an entrant’s status as a “winner” are subject to Sponsor verification and/or auditing. If verification activity or an audit evidences non-compliance of an entry or entrant with the Official Rules as determined by Sponsor in its sole discretion, Sponsor reserves the right to disqualify the entrant and remove the entry from the Promotion at any time.
10. Privacy: Any personal information you provide to the Sponsor as part of the Promotion will not be shared with any third parties and will only be used for the purposes of this Promotion. The Sponsor reserves the right to announce winners’ Twitter user names for promotional purposes.
Limitations of Liability; Disclaimers/Release: SPONSOR AND THEIR SUBSIDIARIES, AFFILIATES, AGENTS, DISTRIBUTORS, RETAILERS, AND ALL OF THEIR RESPECTIVE ADVERTISING AND PROMOTIONAL AGENCIES, REPRESENTATIVES, EMPLOYEES, CONTRACTORS, OFFICERS, DIRECTORS, AND AGENTS (COLLECTIVELY, THE “RELEASED PARTIES”) EXPRESSLY DISCLAIM ANY AND ALL WARRANTIES OF ANY KIND (WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE), INCLUDING BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. RELEASED PARTIES SHALL NOT BE LIABLE OR RESPONSIBLE FOR THOSE GUARANTEES OR WARRANTIES MADE OR OFFERED BY ADVERTISERS, PARTNERS, MANUFACTURERS OR SUPPLIERS, INCLUDING THOSE RELATED TO THE PRIZE. UNDER NO CIRCUMSTANCES SHALL RELEASED PARTIES BE HELD RESPONSIBLE OR LIABLE FOR YOUR USE OF THE INFORMATION AND/OR PRODUCTS PROVIDED AND/OR MADE AVAILABLE THROUGH THE PROMOTION OR FOR ERRORS OR ANOMALIES RESULTING IN THE UNINTENDED OR ERRONEOUS PARTICIPATION, AWARD OF PRIZE OR OTHER BENEFITS UNDER THESE OFFICIAL RULES. RELEASED PARTIES OFFER NO ASSURANCES, GUARANTEES OR WARRANTIES THAT THE PROMOTION OR RELATED WEBSITES WILL BE UNINTERRUPTED OR ERROR-FREE AND DO NOT GUARANTEE THE ACCURACY OR RELIABILITY OF ANY INFORMATION OBTAINED THROUGH THE PROMOTION. RELEASED PARTIES WILL NOT BE LIABLE, AND ARE NOT RESPONSIBLE, FOR DAMAGES OF ANY KIND RELATED TO YOUR PARTICIPATION IN OR INABILITY TO PARTICIPATE IN THE PROMOTION, WHETHER THE DAMAGES ARE DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL.
BY ENTERING THE PROMOTION AND/OR ACCEPTING A PRIZE, YOU AGREE THAT THE RELEASED PARTIES SHALL NOT BE LIABLE FOR, AND WILL BE HELD HARMLESS BY YOU AGAINST, ANY LIABILITY FOR ANY DAMAGE, INJURY OR LOSS TO PERSON (INCLUDING DEATH) OR PROPERTY RELATED IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, TO ACCEPTANCE, POSSESSION, USE OR MISUSE OF PRIZE, PARTICIPATION IN ANY PRIZE-RELATED ACTIVITY, USE BY A RELEASED PARTY OF ANY ENTRY, PARTICIPATION IN THE PROMOTION, OR ANY OTHER CLAIM OR CAUSE OF ACTION YOU MAY HAVE AGAINST A RELEASED PARTY.
SOME STATES DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU IN WHOLE OR IN PART.
11. The Released Parties are not responsible for: (a) any inaccurate information, whether caused by entrants or printing errors; (b) unauthorized human intervention in any part of the Promotion; (c) technical failures of any kind, including but not limited to electronic malfunctioning of any network, hardware or software; (d) technical or human error which may occur in the administration of the Promotion of the processing of entries; or (e) lost, delayed, misdirected or undeliverable mail.
12. Disputes: The Sponsor reserves the right to make all decisions in its sole discretion arising out of or relating to the Promotion, and the decisions by Administrator and/or Sponsor are final and binding on all matters relating to the Promotion. Except where prohibited, you agree that: (a) any and all disputes, claims and causes of action arising out of, or connected with the Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of Georgia; (b) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Promotion, but in no event attorneys’ fees; and (c) notwithstanding the foregoing, you waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, your rights and obligations, or the rights and obligations of Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the United States of America and the State of Maryland, without giving effect to any choice of law or conflict of law rules (whether of the State of Maryland or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than State of Maryland. By participating in the Promotion, you agree that Maryland will be the exclusive forum for any formal dispute resolution.
13. Winner List: A list of winners can be obtained by emailing info@why140.com on or after July 1, 2010.
14. Questions: Please direct any “Tweet for #TMHAD” Book Giveaway questions to info@why140.com.
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